Interactive TV Services for IPTV

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IPTV (Internet Protocol Television) is a method of distributing television content over broadband that enables a more customized and interactive user experience. IPTV will mean a fundamental change in viewing habits. Viewers will be able to watch what they want, when they want to. Interactive TV services will be a key differentiator for the multitude of IPTV offerings that are emerging. Interactivity via a fast two-way connection will lift IPTV ahead of today’s television. Matenko

IPTV brings together the television, internet and telephone. Much like cable or satellite television, IPTV uses a set-top box (STB) that allows viewers to watch hundreds of channels and order movies through video-on-demand (VOD). IPTV uses broadband ADSL, the same technology that delivers high-speed Internet to the computer. This opens the door to much more interactivity and the potential for thousands, as opposed to hundreds, of channels. All IPTV services will offer basic interactivity to support navigation and search of the vast amounts of content. An electronic programmed guide (EPG) will allow viewers to browse the linear and on-demand content that is available.EPGs are likely to allow viewers to look at programmed listings up to two weeks in advance, and also look back over programmed from the previous seven days broadcast schedule. A powerful search facility will allow viewers to look for programmer by title, genre and keywords. Filters will allow viewers to display lists of movies; music, pay-per-view events and high definition programmers. The EPG will be customizable by viewers, who will be able to create their own line-up of favorite channels and content. As well as full-screen layouts, EPGs will have a mini-overlay mode which will allow the viewer to keep watching the current programmed while browsing the schedule. Many IPTV set top boxes will incorporate a Personal Video Recorder (PVR) that will allow programmer and interactive content to be recorded. Viewers will be able to watch one programmed while recording another. They’ll also be able to use interactive services or video on demand while recording in the background. While watching linear TV programming, viewers will be able to pause and rewind live television. Matenko The PVR will be programmed via the Electronic Programme Guide. Intelligent series linking will allow programmed episodes to be recorded based on preferences; first-runs, repeats, or all occurrences. Programme and movie trailers will contain interactive links that can be selected to schedule a recording. Remote scheduling of recording will also be possible using a mobile phone or the web.


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